There's a bit of artist involved in finding the right environment to perform. If you're a comedian, you want to book a comedy club that's both inviting and honest. The one thing you do not want to do is end up in a sleazy backroom where they sell used cars in the front and escorts in the back. When in search of the perfect venue, do not be fooled by a smiling face and good suit; you want to make sure that your performance space is clean, open, and will leave you feeling like you've just performed for your icon.
When booking a comedy club, your first concern is atmosphere. If you wear a particular dark shade of blue during your routines, you're best steer clear of booking comedy clubs that moonlight as Mormon retirement homes –no sense in giving granny a heart attack if she's not gonna laugh on her way out. You also want to make sure you're comfortable at the club you've booked as the owners. If you're a straight-laced performer, do not book a place that does not know the definition of last call. Remember, comfort is the key.
Think about the club surroundings. There's nothing worse than being a chocolate chip in a batch of marshmallows, if you catch my drift. If you're going to risk being a social outcast, you've got to be prepared to make them laugh until their sides split; trust the audience will not participate if you're not hilarious. But remember, adversity shows character and gives you excellent material for future performances.
Think about who's going to pay you and how much. Stay ambitious. If you've got a name and a following, always look to book a comedy club that's going to offer you what you're worth. A good tip: if the club is in a great area, is a reliably large venue, and has a solid reputation, chances are this club's got the cash to accommodate you and your posse. It's best to consider this first when booking a comedy club.
Nothing's more important to a performer than the audience. No matter what comedy club you book, you must take into consideration audience tastes. Do not jump the gun when they offer you $ 1000 for 15 minutes if you're guaranteed to flop. Look for a club that accommodates your style and you'll be laughing all the way to the bank.