Magento has become the recommended choice for web developers while concerned to premier eCommerce development. Millions of Magento stores are available online and it becomes real difficult to hold customers’ interest and increase customer loyalty. Having these in mind, it becomes crucial for eCommerce store owners to not only deploy the right platform but, also build the right strategy for increasing customer loyalty. Winning customer retention programs is one of the crucial tools for long-term success of an eCommerce store.
How a Customer Loyalty Program Helps
These types of programs hosts a range of benefits and perks for existing shoppers which, instill them to visit the store again and again and buy more. Most of the eCommerce retention programs run on the basis of the Points System, where with every dollar spent by a shopper helps him to earn an amount of store credits, popularly known as reward points. The store accounts of customers get filled with these points which, they can redeem for making future purchases.
How it Works for eCommerce of Recent Times
The landscape of this business genre has drastically changed over the recent years where, some of the most effective things in the past are not much productive now. Thus, it led to a shift from the traditional approach to planning retention programs. Nowadays, every other store provides shoppers with different types of payoffs to hold their interest. Thus, just rewarding them for purchasing your product is not enough for driving them to make repeat purchases.
Following here are some of the most effective ways of retaining customers and get long-term success.
Offering Long-term and Short-term Loyalty Perks
Stirring up the interest of existing customers is one of the best ways for keeping them interested. You can develop a tiered reward system which, will allow you to incentivise your customers for staying loyal to you. You can offer small rewards to the shoppers while joining the loyalty program such
- Personal discounts for buying first time and other repeat orders.
- Reward points.
- Store credits for opening an account on your store.
Meanwhile, as shoppers start making repeat purchases, you can give them bigger benefits as well.
Offering Non-Material Values to Customers
Every other store is offering exclusive deals and attractive discounts to loyal customers. To stand ahead, you can offer them something of real value and better than other forms of material things. You can think of contributing something to the community which, will certainly offer a feeling of belonging and fulfillment. Magento itself, hosts a growing and dynamic community where, people can:
- Share their experiences.
- Offer product-oriented services.
- Sort out each other’s queries.
Magento stores get the most online visibility in the eCommerce marketplace. Yet, to cherish long-lasting relationships with your customers, you need to plan out innovative retention strategies and stand out in the race. As the worthy choice, you can join hands with skilled Magento web developers who can guide you thoroughly and drive long-term success.