How to Use Instagram Marketing?

When compared to Facebook and Twitter, Instragram or simply IG has 52x and 127x greater engagement respectively. Meaning to say, businesses have great opportunity to market and promote massive range of services and products using this channel. Your IG page is one way of making a nice first impression on potential prospects. And because IG is all about photos, taking stunning images and cool videos are surefire way to achieve lasting impression.

Here are quick tips that can help you do so.

Tip number 1. Lighting – take into account that there’s no amount of editing or filtering that can save a badly lit photo. It is ideal if you are going to make use of natural light whenever possible. Needless to say, this is not including the instances where you have the ideal lighting. If for example that you are taking photos outside, then late afternoon and early morning would be the best time.

Tip number 2. Use your eyes – before you take out your phone and snap some photos, it will be wise to take a few moments to check what’s around you. It is encouraged that you use your eyes to envision the photo in your head. You should not just bring out your smart phone and take snaps.

It is best that you look at the background of the photo, is someone going to obstruct the subject, is there something happening nearby that may require you to take photos in a different location and so forth. It will be a good idea to spend time to look at your subject, lighting, surroundings and everything else that’s happening before you take photos.

Tip number 3. Use technology properly – Instagram is providing wide varieties of editing tools and filters. In fact, you can even improve your camera a notch by making use of the third party apps. Nothing’s improper when you use tools and apps in taking wonderful photos. Majority of the smart phones have some sort of photo adjusting features and it’s built-in to the camera.

Tip number 4. Move around the subject – in reality, the lens that your phone’s camera has gathers light in different directions than the old camera system. As you look through your subject from your phone as you move in full circle, you will see how light sources are shifting in direction. Sooner or later, you’ll notice that there are new opportunities that have not happened before when you have your phone and taking pictures.

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